Frank Warren reckons Tyson Fury against Anthony Joshua would be the biggest sporting event in the UK since England won the World Cup in 1966.
And his rival promoter Eddie Hearn is ready to make it happen this summer by pushing for Joshua's IBF mandatory challenger Kubrat Pulev to step aside.
That is if Deontay Wilder opts out of the agreed third fight with Fury.
The Gypsy King claimed the WBC heavyweight with a stunning seventh-round stoppage win over Wilder in Las Vegas.
Hearn will contact Fury's US promoter Bob Arum – who also has Pulev – to see if the Bulgarian will make way for the undisputed heavyweight clash.
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They will need to make Pulev a huge financial offer to do so but the money for a clash between Fury and Joshua would be astronomical.
Warren said: “That would be the biggest sporting event to take place in the UK since England winning the World Cup.
“You would not be able to get a ticket for it.”
Joshua's promoter Hearn said: “If Wilder doesn’t take the rematch and we can sort out Pulev, then 100 per cent we would take it.
“I think everyone wants to see AJ v Fury in the summer rather than a third fight between Fury and Wilder.
“Pulev would have to agree to some kind of step aside deal.”
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Joshua could also consider dropping the IBF belt to make it happen but that would take the gloss off what would be a clash for all four belts.
Warren said: “The stumbling block is Joshua’s got to fight Kubrat Pulev.
“The stumbling block is the old Waterford Crystal [points to chin].
“If I was him I wouldn’t fight [Pulev].
“I’d even vacate the belts to get it on [with Fury]. I would not take the risk. Joshua doesn’t take the risk, Deontay Wilder doesn’t take the rematch, and let’s get it on.”
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“Fury is the No 1. On the generous side, give 50-50? Joshua is spoilt goods. You saw what happened in New York [against Andy Ruiz].
“And he came back and beat a guy who trained in his fridge. Come on, this is different gravy you’ve got here [with Fury]. He’s the number one fighter, Joshua’s in the slipstream.”
Wilder has 30 days to trigger the rematch clause and the fight has to take place by the end of summer this year.
Warren advised the American to opt out as he hailed Fury's punch-perfect display by comparing him to legends of the sport.
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He added: “He’s up there with [Muhammad] Ali, he’s up there with [Joe] Frazier, he’s up there with [George] Foreman.
“The best fighter of his generation.
“In my time I’ve been involved with some big fights and some big fighters.
“This is without doubt the best performance by a British fighter – not abroad, but ever.”
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