Jake Paul has warned Saul 'Canelo' Alvarez that he would "eat him alive" after the Mexican hit out at his brother Logan's exhibition bout with Floyd Mayweather.
Pound-for-pound great Canelo posted an emoji of a man face-palming after Mayweather and Logan went eight rounds in an exhibition match that didn't have any official winner.
In theory, this meant that 0-1 YouTube star Logan had taken on 50-0 legend Mayweather in the ring and left without a loss, the first such occasion in decades.
And after Alvarez mocked the ridiculousness of the contest, the younger of the brothers took to Twitter to respond swiftly with a call-out of his own.
"You can't sell PPVs," Jake tweeted to his 3.9million followers. "I would eat you alive."
Alvarez competes on streaming service DAZN and is one of the highest-paid fighters in the world.
Paul, on the other hand, has jumped around broadcasters and promotions, doing his first amateur bout against Deji Olatunji as an independent live stream with his brother Logan and fellow YouTube star 'KSI', before making his pro debut on DAZN in early 2020.
After defeating YouTuber AnEsonGib on a Matchroom Boxing card on DAZN, he moved to a pay-per-view model when he fought ex-NBA player Nate Robinson on the undercard of Triller's Mike Tyson v Roy Jones Jr exhibition fight.
The event reportedly sold 1.6m pay-per-views, ranking it in the top 10 boxing events of all time, and Paul's viral and brutal stoppage of Robinson earned him a headline spot next time out; against former UFC fighter and Olympic wrestler Ben Askren.
He stopped Askren in the first round, and reportedly sold 1.5m pay-per-views in the process, earning him a spot in the top 10 PPV boxing events in his main event debut.
Alvarez has a spot on that list as well, fighting PPV king Mayweather in 2013 and selling 2.2m buys, but hasn't dented it since – essentially dropping that model in America by signing with DAZN in 2018 in one of the biggest deals in boxing history.
As for Paul's claims that he would "eat Alvarez alive", those are a little more far-fetched, given their respective boxing histories.
Unlike Mayweather, Alvarez is still actively competing, and violently stopped Billy Joe Saunders last month to pick up a third belt on his road to unifying the super middleweight division.
He has competed in and won belts at four different weight classes, including light-heavyweight, which is just one stone lighter than the usual weight Paul fights at.
The younger Paul brother is scheduled to fight former UFC welterweight Tyron Woodley in his next professional outing on August 28 in the first fight on his deal with Showtime Boxing.
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