Khabib Nurmagomedov has risked the wrath of UFC president Dana White by live streaming a fight while sitting right next to him.
The retired lightweight was sat ringside at UFC Vegas 22 on Saturday, which included Kevin Holland's showdown with Derek Brunson as the main event of the evening.
Only paid subscribers to channels BT Sport (UK) and ESPN (US) would normally have been able to watch the fight legally.
But despite the presence of White, Nurmagomedov was casually streaming the bout to his 27million followers on Instagram for free.
It is even more surprising given White has previously vowed to take a hard-nosed stance on anyone caught using illegal measures to stream UFC fights.
“We’ve been working on piracy since day one. It’s one of the things we focused on," White said in January ahead of Conor McGregor's PPV bout with Dustin Poirier.
“It’s an important thing to stop in this business, so we’ve spent tonnes of money on this stuff. We just got some real important legislature done on piracy this year.
“So when I came out and said that these people are criminals, the internet makes it out like these are good guys…these guys are bad guys."
White even claimed he was spying on one potential streamer's house with a view to getting them arrested and prosecuted, adding: "I will go guns-a-f****** blazing on this guy!”
Fans were quick to pick up on Nurmagomedov's stream, with one thread on Reddit entitled 'Khabib is officially the GOAT'.
At one stage Holland even leaned over the side of the Octagon after the first round to speak directly with the former champion.
“The way to victory is to smash, brother… Give me some wrestling advice, hey Khabib, come on,” Holland said.
Nurmagomedov may well be a little more carefree with providing free access to UFC events now he is no longer competing.
White confirmed earlier this week the Russian was "100% retired" to put an end to any speculation regarding a comeback.
He would have had no shortage of lucrative offers on the table were he to fight again, particularly for a rematch against McGregor, but Nurmagomedov is insistent his career is over.
"It's very hard [to say no] when you have power, when you're the best in the world, when you're famous, when you have money. This is very hard," he said.
"People are maybe never gonna understand me, but I really hope they're gonna support my decision."
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The 32-year-old now has his sights set on helping other athletes achieve their dreams and is already working to land Luke Rockhold as a client.
"He’s assuming this coaching role now," Rockhold told TMZ Sports. "He wants to be a big part of my comeback.
"He’s going for the 'Coach of the Year.' That’s what he wants. He wants to be the next great thing, following in his dad’s footsteps."
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