Legendary American graphic artist Milton Glaser died on his 91st birthday this year.
Of all the famous images he was responsible for, none have endured like the one created for a tourism promotion in 1977, ‘‘I NY’’.
Sacred Saint: In praise of Brett Ratten (illustration: Jim Pavlidis), and Milton Glaser’s original.Credit:
His love for the city ran so deep that he chose to forgo royalties on the $30 million that the graphic generates every year.
Footy in 2020 can do with a similar shot of love. There’s lots of frayed nerves and crankiness around the AFL at the moment, which is overshadowing a great story that’s not getting the love it deserves – St Kilda’s rise under Brett Ratten.
The last time the Saints were flying this high they employed a dour, defensive brand of football which won plenty of games but few hearts.
Under Ratten, the strategic shackles are off, and his players are performing with daring, skill and – most importantly – look like they’re having fun.
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