Manchester United executive vice-chairman Ed Woodward spoke with club investors on Tuesday and there was a change of approach from the Old Trafford chief.
Woodward was speaking following the release of the club’s latest financial figures with broadcasting revenue down 39 per cent year on year.
Match day revenue is also down, as are player salaries, with all of these thought to be due to the lack of Champions League action at Manchester United.
But Woodward has taken a slight change of approach as he ‘appeared to talk more about football than normal’.
Woodward tends to talk mainly about the financial aspect at his quarterly conference calls but reiterated United’s priority is to win trophies and succeed on the pitch.
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Woodward said: “Now, I want to provide an overview of progress towards our number one priority – winning trophies with a team playing entertaining, attacking football.
“Since our last call in November we have progressed to the knockout stages of the Europa League; we are through to the fifth round in the FA Cup, and we remain in the mix to qualify for the Champions League.
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“This season is one of rebuild, with many changes to the squad – in terms of players who have left or gone out on loan; new players who we have brought into the club; and Academy graduates that we have brought through to the first team.
“This process will continue as we implement our plan and our footballing vision under Ole and his coaching staff.”
And Woodward also reiterated his desire to bleed young academy players into the United first team.
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He added: “Despite being linked in the media to 111 players in January, our acquisition of just one of them – Bruno Fernandes – is an important step in that direction, demonstrating our commitment to adding experienced, world-class recruits to the exciting crop of Academy graduates that are at the heart of this developing team.
“We will take the same planned, disciplined, approach this coming summer.”
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