Welcome to GOAT CAMP! Lionel Messi, Serena Williams, Usain Bolt and Michael Jordan star in new Gatorade advert to inspire the next generation
- Lionel Messi, Serena Williams and Usain Bolt all star in a new Gatorade advert
- Six-time NBA champion Michael Jordan also features in the sports drink’s ad
- Messi will be hoping to shine on Tuesday night when Barcelona take on Napoli
Lionel Messi, Serena Williams, Usain Bolt and Michael Jordan all inspire greatness and the four sporting icons have come together to do so in a new advert.
The fantastic four all shine in Gatorade’s GOAT CAMP – a campaign designed to motivate the next generation to emulate them and become the Greatest of All Time’s in their respective sports.
In the advert, GOAT CAMP is a mythical hub where promising athletes can learn from the pioneers of their sport. Akin to Charlie and the Chocolate Factory, those deemed future GOATs are scouted and given a golden ticket that grants them access to the camp.
Lionel Messi is among the sporting stars that feature in Gatorade’s latest advert
The Barcelona superstar is joined by 23-time Grand Slam champion Serena Williams
The world’s fastest man Usain Bolt is another included in Gatorade’s GOAT CAMP campaign
The advert includes a clip of NBA legend Michael Jordan throwing a dunk for the Chicago Bulls
GOAT CAMP is designed to inspire the next generation to become the Greatest of All Time
Located in a Gatorade lightning-bolt shaped campus, attendees are met by a glimpse of six-time NBA champions Jordan’s legendary dunk and 23-time Grand Slam winner Williams’ fireball-power serve blasting through a concrete wall, giving them a taste of what’s to come.
At the ‘Messi Station’, the Barcelona talisman defies the laws of physics by taking on a team of bionic legs, bobbing and weaving to prove yet again to highlight his phenomenal talent.
Attendees then enter the ‘Speed Station’ where eight-time Olympic gold medallist, Usain Bolt, autographs each athlete’s shirt in the blink of an eye.
At the ‘Messi Station’, the forward can be seen dribbling past a team of bionic legs
The 32-year-old described working on the new Gatorade commercial as ‘brilliant’
‘Working on the new Gatorade commercial was brilliant,’ six-time Ballon d’Or winner Messi said.
‘I loved the idea of a ‘GOAT CAMP’ – a place where athletes can work to make their dreams of being the greatest come true.
‘Gatorade is part of my daily training routine, and hopefully the campaign helps to inspire the younger generation to train and perform better than ever before.’
Messi will be hoping to demonstrate his talents once again on Tuesday night when Barca travel to Napoli in the first leg of their Champions League last-16 tie.
Messi hopes to leave the Napoli defence in knots when they meet in Europe on Tuesday night
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