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Mexican team Mineros de Zacatecas have been ridiculed online after eagle-eyed supporters noticed something amiss in the photographs of the club’s new kit.
Kit unveilings are one of the few things which keep football-hungry fans engaged during the long and sometimes arduous off-season. Los Mineros – The Miners – appeared to have the perfect solution: teasing supporters with photos of an eye-catching selection of new strips for the 2022/23 season.
The club assembled a cast of players to sport their home and away kits, as well as the goalkeeping equivalents. All initially seemed to be going swimmingly, with the photos attracting plenty of compliments on social media.
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That was until someone spotted some obscene and crude graffiti in the background. Photos of the jazzy kits were taken in front of walls covered in colourful street art – but no one thought to cast an eye over them before posting online.
The result was the most classic of juvenile graffiti appearing alongside the club’s rather fetching white and red away kit. The male genitalia sticks out like a sore thumb, hovering by the player’s elbow to ruin the promotional material.
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As you might expect, fans were quick to have a good old laugh about it on Twitter. “Way to say that the shirts are cocky,” joked one sharp-minded commenter.
“Wasn't there another wall without subliminal messages?” asked another, quite fairly. “Now I see why a photographer should pay attention to every detail, EVERY DETAIL!” wrote another, clearly not seeing the funny side of things.
Someone in the Zacatecas operation clearly dropped the ball when scouting out a location for the kit launch. But the team, who play in the semi-professional Liga de Expansion MX, may find that they sell a few more shirts, having gone viral for all the wrong reasons.
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